Investment Hub launching soon

As of August 2024 live investment opportunities will be accessible for Henslow investors. Please register your interest below to receive an invitation to launch.

Belgiovane Williams Mackay

Divestment of Belgiovane Williams Mackay to Dentsu Aegis.

Henslow acted as the sell-side advisor to the BWM Group in relation to the 51% stake sold to Dentsu Aegis. The Henslow team advised on the pricing, structuring, negotiating and execution of the transaction. The cross border transaction involved a complex negotiation process across different time zones. We were able to structure the deal in a manner that met shareholder expectations of both BWM and Dentsu going forward. The divestment creates increased opportunities for BWM customers and staff through shared learnings and innovative idea generation with a global media group. The BWM Group is a creative advertising, consumer focused social public relations communications agency servicing the digital, agribusiness, and indigenous sectors and based in Melbourne and Sydney.

Forming a dynamic and creative media group

The Dentsu Aegis network is a leading Japanese advertising and communications group, known as one of the largest communications players globally and operates two top-five media companies in Australia. The 51% stake in BWM is seen as an attractive acquisition, having started as a pure creative agency and then transforming into a broad based group with a growing digital business.

The Highlights

  • 51%

    Stake

  • Staged-Multi Year

    Earn Out Sale for Founders

  • Undisclosed

    Deal Value

A partnership with greater scale

Currently operating under BWM Dentsu, the Henslow team looks forward to seeing Dentsu leverage BWM’s creative services to become a leading creative agency in Australia.