Maggie Beer

Sale of an iconic Australian culinary business.

We advised the family company of Maggie and Colin Beer on the sale of its remaining 52% shareholding in Maggie Beer Products, one of Australia’s most highly regarded gourmet food businesses, to ASX listed Longtable Group Limited (ASX:MBH).

Maggie Beer epitomises the Australian business spirit that we love to work with.

From farm to table. Starting in 1979 opening a pheasant farm shop in South Australia, Maggie Beer and her husband Colin have built an empire and a household brand, shaping the Australian food landscape and Barossa Valley tourism. Today, Maggie Beer specialises in a range of gourmet ice creams, jams, sauces, pastes and cooking ingredients with a total sales of approximately $19 million in 2018.

The Highlights

  • ASX

    -listed sale

  • $20m

    Enterprise value

  • $19m

    Revenue in 2018

Ensuring the legacy lives on

The Henslow team has worked with Maggie Beer for several years to ensure the company’s legacy and continual growth. 

One of the things important to us in life is to deal with people you feel comfortable with and like; one who both listens; who ‘get you’ and of course understand the machinations of big business. Paul Young, our advisor, fitted the bill perfectly.

Maggie Beer, Founder