Acquisition of the Blueprint Group to create the largest privately owned, retail marketing agency in Australia and New Zealand.

The acquisition combined complementary strength, breadth and depth of coverage to bring to create further value for clients in an evolving consumer climate. The purchase created a new, insight-led provider of integrated shopper, digital, and consumer activation services.

Significant strategic growth with a transformation in scale, product and digital capability.

Strikeforce has been leading provider in merchandising, sales and brand activation across all major retailers and independents for 48 years. Blueprint offered Strikeforce the opportunity to increase its digital and insights capability substantially, to become a huge force in the retail sector.

The Highlights

  • Private


  • 100%

    Stake Acquired

  • 3000+


Driven by results and data

Henslow was able to assist Strikeforce in assessing the opportunity and value for the target, successfully negotiated with Navis Capital to achieve significantly below the initial offer.

We ran a competitive process for the corporate advisory requirements for this transaction and chose Henslow due to their ability to understand the mid-market and the needs of privately owned businesses. Their style of technical, smart expertise but also hands on pragmatic realism together with their track record in deal completion drew us to Henslow. In working with Scott and Andrew and their teams, there has been a strong cultural fit of staying focused on the goals through tireless work ethic, whilst having an affable working relationship along the way.

Strikeforce CEO, Matt Lloyd