Website Travel Group

Negotiating the sale of Asia Pacific's leading adventure travel group.

Henslow ran a competitive and strictly confidential sale process, managing interest from a combination of trade and financial investors. The successful buyer was Imperium Group, a diverse portfolio of technology, retail and accommodation businesses that focuses on investing in companies with substantial operational and growth opportunities.

Handling complex corporate structures and optimising sale value.

The Highlights

  • Undisclosed

    Deal Value

  • 100%

    stock acquired

  • $63.7m

    revenue FY18

Enabling travel and tourism with adaptable technology

The Henslow team led negotiations with several interested parties, creating a competitive process to maximise deal value. We successfully divested the business, meeting price expectations despite a complex structure. Website Travel Group's technology platform connects agents (sellers), and operators (travel products) comprises of a portfolio of leading Australian retail and accommodation businesses which includes the brands Peterpans Adventure Travel, Backpackers World Travel, Travel Freedom, The Travel Project, Junction 6, Rainbow Beach Adventure Company, Dingo's Resort and Frasers on Rainbow.