Henslow advises Website Travel Group on its divestment to Imperium Group

Henslow is pleased to have advised the Vendors of the Website Travel Group on its divestment to Imperium Tourism Holdings.

Website Travel Group comprises a portfolio of leading technology, retail and accommodation businesses including the brands Peterpans Adventure Travel, Backpackers World Travel, Travel Freedom, The Travel Project, Junction 6, Rainbow Beach Adventure Company, Dingo’s Resort and Frasers on Rainbow.

Website Travel and Junction 6 are industry leading software platforms that allow travel agents to easily and securely source and book a huge range of activity, accommodation and package tours for their customers.

Peterpans Backpackers, Backpackers World Travel and The Travel Project (online) are leading backpacker travel agency businesses operating in Australia, New Zealand and South East Asia and Dingo’s and Frasers on Rainbow are popular resorts including 4WD touring company Rainbow Beach Adventure Company and are based in Rainbow Beach, Queensland.

Imperium Tourism Holdings is a part of the Imperium Group which focuses on investing in small to medium sized businesses with strong operational and growth opportunities.  Imperium Group already has existing investments in the travel and leisure space with investments in luxury boutique hotels and restaurants.

Henslow acted as Financial Advisor to the Vendors of the Website Travel Group.

This transaction further demonstrates Henslow’s strong travel, technology and retail industry expertise.

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