Strikeforce acquires Retail Safari, a leading field activation business

Henslow is pleased to have acted as M&A advisor to Strikeforce Pty Ltd on its acquisition of Retail Activation Pty Ltd, known as Retail Safari, from CPM Australia Pty Ltd.

The acquisition represents a great strategic fit for Strikeforce, expanding the group’s presence across adjacent retail channels in consumer electronics, telecoms and financial services and enhancing its field activation and consumer marketing capabilities. The transaction is highly complementary, with no client conflict and clear strategic alignment across categories, channels and service offerings.

Strikeforce is a leading field sales and retail marketing group providing services to leading brand owners and retailers, including merchandising, selling and space planning. Strikeforce is the top merchandiser in grocery, DIY and Liquor, and its client base includes most of the top 5 Australian businesses / brands in their specific retail categories.

Retail Safari is a well-established business with long-standing client relationships and a strong track record across merchandising, assisted selling, mystery shopping and creative services. Retail Safari will operate as a distinct division within the Strikeforce group, allowing the combined platform to broaden its value proposition while preserving focus and specialisation.

The Henslow team worked alongside the Board and Senior Management of Strikeforce through a comprehensive process which led to a successful outcome for both parties. This transaction marks the second acquisition Henslow has completed for Strikeforce, following the acquisition of Blueprint from Navis Capital in 2018.

We look forward to seeing this new acquisition grow under Strikeforce ownership as one of the leading providers of retail and consumer marketing solutions in Australia, whilst continuing to work with the Strikeforce team on their inorganic growth plans for the future.